How To Fix The 12 Most Common Presentation Mistakes

Today brings a must-read book for anyone who makes presentations at work, a club, a non-profit, or to any group of individuals the presenter wants to persuade to take action.

The book is, Presentation Ready, by Terri L. Sjodin, one of America’s leading experts on persuasive presentations. Her specialty is blending communications theory, field research, and practical sales experience to help professionals and non-professionals become more polished and persuasive presenters.

When you read the book, you’ll discover the 12 common sales presentations mistakes and you’ll learn why the mistakes happen, why the mistakes are damaging, and how to avoid the mistakes. Presentation Ready is divided into three sections:

Building your case – the foundation of your persuasive arguments and content.
Leveraging creativity – How your persuasive message resonates with listeners (storytelling, visual aids, structure, curiosity)
Honing your delivery – Your unique style, movement, personality, and ability to execute effectively.

“This book is formulated for the busy professional,” explains Sjodin. “The book’s material will help you quickly evaluate challenges in your presentations and make simple corrections that can expand your influence and generate better outcomes.”

One of my favorite parts of the book is where Sjodin teaches how best to use visual aids in your presentations. She explains that:

Visual aids energize your listeners and help them understand your points faster.
Visual aids are for the benefit of listeners, not a crutch to help presenters get through their own content.
A visual aid is intended to show something visually that you can’t verbally express in the same way.
Don’t rely on your visual aids to do all the work. Place them strategically and tie them to a specific purpose within your presentation.

Sjodin also cautions presenters from using word redundancy and filler words and using too much industry jargon or acronyms. Finally, she adds that, “Whether your next presentation is three minutes of 30 minutes, that’s not a lot of time, and brevity is your friend. Ultimately, it’s not about the specific time allowed but rather making the most of the time you have."

Be sure to make good use of the helpful forms toward the end of the book, especially the Presentation Outline Worksheet.

Terri L. Sjodin

Today, Sjodin shares these insights with us:

Question: Of the 12 most common mistakes made when making a presentation, which one challenges the most people and why?

Sjodin: Great Question! The answers will be different depending on if you’re coming from the perspective of the Presenter or the Listener. The top confessions from Presenters are: “Winging It” and “Being Overly Informative Versus Persuasive.” However, Listener observations identify “Being Boring” as being the highest ranked challenge.

There are lots of reasons why, but the biggest takeaway here is that we don’t always see ourselves with the same perspective that we see others.

Question: If an eager learner wants to improve their presentation skills but doesn't have time to tackle correcting all 12 mistakes, which one or two should they first concentrate on?

Sjodin: That’s a tricky question because the answer will be different for each person. The goal would be for the reader to do a self-assessment and identify which of the mistakes are most problematic for them. As they explore each mistake in the book, they might think, “that’s me,” or “that’s not me.” That’s okay. Start by addressing the mistakes that are most pertinent for that situation and focus on improving in those areas.

Questions: So many presenters default to PowerPoint as their presentation tool. What are the pros and cons of using PowerPoint?

Sjodin: Visual aids can significantly enhance a presentation when used effectively. They are not designed to be a crutch to help get a person through their content. Remember, you are the star and the visual aids are the bit players. They are there to enrich the message and say something visually that you cannot communicate in the same way verbally. Tragically, most presentations are dominated by text and bullet points and do not visually create a wow factor.

Question: You've likely heard that presenting is reported to be more feared than dying for many people. What couple tips do you give to a person who is fearful of presenting?

Sjodin: Nervous feelings are natural. A speaker can feel vulnerable and feel the pressure of delivering the message and producing results. Remember the old saying, “No pressure, no diamonds.” Preparation and practice are the keys to managing nervous energy. Take a deep breath, visualize yourself delivering a successful presentation, and use your voice for good. Don’t worry, just do your best and keep moving forward.

___

Sjodin is the founder of Sjodin Communications and is a New York Times bestselling author, award-winning speaker, and consultant for Fortune 500 Companies. She is a frequent guest on radio and television talk shows and industry podcasts throughout the country.

Thank you to the book's publisher for sending me a copy of the book.

Comments

How To Improve The Way Teams Think, Collaborate And Make Decisions Under Pressure

“Great decisions don’t happen by accident—they happen by design,” shares Dr. Ricardo Valerdi , author of the new book, The Five-Tool Team: Bringing Out The Best In People To Make Better Decisions . This book is not about finding perfect answers. It is about building a framework that allows you to make good decisions repeatedly, even when conditions are imperfect, information is incomplete, and outcomes are uncertain. More specifically, Valerdi reveals a practical framework for improving the way individuals and teams think, collaborate, and make decisions under pressure. Drawing on lessons from sports, business, engineering, and real-world experience, Valerdi shows how the most effective leaders build teams that question assumptions, analyze consequences, and make choices grounded in clarity rather than instinct or urgency. “Writing this book has been a phenomenal journey that started in 2018 when I was a visiting professor at the United States Military Ac...

How To Build A High Performing Sales Team

Based on Stephanie Friedman 's 20 years of sales experience, her new book, Built to Grow: A Handbook For High-Performance Sales Teams , is the perfect step-by-step, go-to-market field guide for startup founders. Friedman offers readers a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days. The book is divided into three phases of startup growth— Experiment, Build, and Scale. Within each of the three phases, Friedman covers: Sales Playbook Hiring Revenue Management Customer Success Compensations Culture Internal Collaboration Some of my favorite takeaway tips from the book include: No matter how experienced your salespeople are, any high-performing sales organization should follow one simple but important rule: No call without an agenda. This helps reinforce the necessary discipline around call preparation and ensures your customers have the best possible experience when talking to your...

The Playbook For CEOs To Lead Under Pressure

“Most CEOs spend years mastering strategy, finance, operations, and execution,” says author Andrea Petrone , “Far fewer spend time defining who they are as leaders.” He adds that all too often the leadership style that got a CEO to the top becomes the very thing holding them back. More specifically, after more than two decades coaching CEOs and senior executives at Shell, Unilever, Takeda, EssilorLuxottica, and PwC, Petrone noticed a pattern: sustained pressure was pulling leaders away from who they were. Fortunately, in his latest book, Reinvention at the Top: The Playbook for CEOs to Lead Under Pressure , Petrone introduces the Throughline, an architecture that helps leaders align their identity, message, and presence so they can lead powerfully under pressure. Whether stepping into a new role, navigating a crisis, or reinventing an organization, Throughline offers CEOs a practical roadmap for leading without losing themselves. As you read the book you will discover: ...

3 Things To Avoid When You Give Your Next Speech

If you don't want to get your speech off to a bad start, the communications experts at Speechworks suggest you: Don't apologize (particularly about your anxiety or lack of preparation. Apologies put your audience on the defensive. Don't start by telling a joke (which may not be all that funny, or is irrelevant, or that may even be offensive to someone in your audience). Don't beat around the bush (including, don't list off a lot of people you want to thank. Don't waste your audience's valuable time) Instead: If you need to deal with your anxiety, practice like crazy . Rehearse particularly your first line over and over. Start your presentation by laying out for your audience a key issue that they are facing in their business . If you must thank someone, do it at the end, or thank your introducer briefly, pause, and then start right into the meat of your message .

High-Performing Teams Are Made Of This

According to Ron Ricci and Carl Wiese, authors of the book, The Collaboration Imperative , high-performing teams have the following characteristics: People have solid and deep trust in each other and in the team's purpose--they feel free to express feelings and ideas. Everybody is working toward the same goals. Team members are clear on how to work together and how to accomplish tasks. Everyone understands both team and individual performance goals and knows what is expected. Team members actively diffuse tension and friction in a relaxed and informal atmosphere. The team engages in extensive discussion, and everyone gets a chance to contribute--even the introverts. Disagreement is viewed as a good thing and conflicts are managed. Criticism is constructive and is oriented toward problem solving and removing obstacles. The team makes decisions when there is natural agreement--in the cases where agreement is elusive, a decision is made by the team lead or executiv...

How To Make One Bold Move A Day

Shanna A. Hocking ’s new book, One Bold Move A Day , is all about meaningful actions women can take to fulfill their leadership and career potential. Specially, Hocking reveals the transformative mindsets needed to make one Bold Move a day. Those are: Gratitude Mindset And Mindset Happiness Mindset Progress Mindset “Each of these four mindsets individually plays a special role in the process of continuously showing up for yourself and others,” explains Hocking. “Each mindset contributes in a different way to your success, but they all complement each other and together they will become the foundation to your Bold Move Mindset.” Hocking explains in her book that a Bold Move is one that challenges you to grow . “Sometimes it’s about capitalizing on an opportunity, and sometimes it’s about creating that opportunity for yourself,” explains Hocking. Keep in mind, too, that a Bold Move for you might not be the same as someone else’s. ...

How To Be A Tough Enough Leader

Tomorrow brings a compelling and timely book about how tough enough you need to be as a leader to lead your team to greatness without being a jerk. The book is Tough Enough , by leadership coaches John Baird and Matt Hunter . The authors explain that building a high-performing team requires a new form of toughness―not based on bullying and bravado, but rather pushing for exceptional results in a way that is firm, fair, and respectful. Drawing on decades of coaching top CEOs, elite founders, and ambitious leaders, Baird and Hunter break down seven specific habits that define the strongest, most effective leaders, from being clear about the company culture to strategically unleashing emotional thunder. They set the record straight on when to prioritize understanding and empathy, when it’s time to be direct―and, most importantly, how to do both at the same time. Their no-nonsense approach gives readers the tools to calibrate their toughness and compassion in a ...

How To Become A Catalyst CEO

Catalyst leaders are individuals who accelerate decision-making, empower teams, and spark innovation. To improve your catalyst leadership skills, you’ll want to read the new book by Constantine G. Alexandrakis , which provides a hands-on guide for building leadership teams and cultures that ignite business transformation. The book is The Catalyst CEO: Why CEOs Can’t Lead Transformation Alone―And What The Best Do Instead . Drawing on decades of experience advising world-leading companies, Alexandrakis challenges the cult of the hero CEO and offers a powerful new paradigm on what it truly takes to make business transformation happen―and stick. Alexandrakis defines transformation as more than change. “It’s a deliberate reinvention of how a company creates value through its people, its business model, and its place in the world.” He adds that “Real transformation depends on teams that are willing to argue clearly, and directly, while still finding a way to decide and move ...

Powerful Quotes From The Book, Just Listen

Just Liste n is the book to read to learn the strategies to make you more compelling, and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals. Some of my favorite parts of the book are the following compelling quotes author Mark Goulston includes throughout the book: Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. - Paul Hawken Don't be afraid of sharing your vulnerabilities. Vulnerability doesn't make you weak, it makes you accessible. Know that your vulnerability can be your strength. - Keith Ferrazzi Humility is the surest sign of strength. - Thomas Merton Your most unhappy customers are your greatest source of learning. - Bill Gates Good management consists of showing average people how to do the work of superior people. - John D. Rockefeller The secret of getting ahead is getting started. - Agat...

Decide

Many years ago, I worked with a person who could not make decisions. Neither big nor small decisions. That indecisiveness paralyzed our business in many ways. Unfortunately, the book, Decide: Work Smarter, Reduce Your Stress, and Lead by Example , had not been published. Had it, I would have shared it with my co-worker. Decide , published this past February, teaches readers how to make better decisions based on the real results they want to experience. The author, Steve McClatchy, explains how to use the two forms of human motivation -- Gain, or Prevent Pain , to make more effective decisions. For example, he demonstrates how inserting a Gain task in the middle of a Prevent Pain day can give you the energy you need to move forward and make the Prevent Pain tasks take less time through motivation. Deeper into the book, you'll be reminded about not only the problems with procrastination, but also about the benefits of procrastination, and, if you are ...

Eric Jacobson On Management And Leadership

Search This Blog