Here is a tip for how to think outside the box. Thanks to Michael Kallet, author of, Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills.
To think outside the box, you have to acknowledge that the box is bound by your premise. You therefore have to push the box's sides and premise components to think outside of that. Use what if and what other questions to push on those boundaries and discover new ideas.
From the book, Light A Fire Under Your Business : A clear and concise mission statement defines, in the simplest terms, your organization's core reason for being, and it had better not be all about money. Money is definitely important to most of society, and it is a motivator. But many people aspire to be part of something more meaningful than just a paycheck. They want a paycheck that is also connected to a culture that offers greater intrinsic values.

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