According to Kristi Hedges, author of the book, The Power of Presence, a good story includes these seven elements:
- Has a clear moral or purpose
- Has a personal connection to the storyteller and/or the audience
- Includes common reference points the audience can understand
- Involves detailed characters and imagery
- Reveals conflict, vulnerability, or achievement others can relate to
- Has pacing (a beginning, ending, and a segue back to the topic)
- Serves to strategically underscore your intention (it's not randomly told)
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