Skip to main content

Alyssa Freas: 8 Insights On Leadership And Executive Coaching

Alyssa Freas is a pioneer in the field of executive coaching. She is Founder and CEO of Executive Coaching Network® (EXCN), a global company whose mission is to help organizations achieve results by improving the effectiveness of their executives and their teams.
  • Recently, she answered for me the eight questions I hear the most about leadership, leaders and executive coaching.
QuestionWhat is the most common leadership challenge you see that executives face?

Alyssa:  Executives are challenged by prioritization; that is, getting their work done and having enough time for reflection and rejuvenation. The vast majority of executives today have too many plates spinning and they feel imbalanced. The successful leader of the future will be one who understands how to prioritize in a framework of their company’s vision, values, and strategic objectives and financial results.

Executives will always be challenged by the need to focus on building the business while growing the business as well as developing and retaining talent. 

Question:  What does it take from the executive being coached to be successful in an executive coaching experience?


Alyssa:  It takes willingness, humility, interest in learning new skills, openness to change, the ability to look at the positive information, commitment to follow a process and sustain success.

Question:  Which is easier? To coach a younger executive or an older executive? And why?


Alyssa:  Neither…it isn’t easier to coach a younger or older person. It’s all about the individual: why they are there for the coaching, what they expect to get from it, and how much effort they’re willing to put into it.

Question:  Why do you think many executives resist agreeing to be coached?


Alyssa:  The simple fact is executives who need coaching the most are the most resistant, and the ones who need it the least are always raising their hand to receive coaching. Why? Because those individuals who resist are vulnerable to the truth and may not be prepared to hear it or deal with it—either their egos are too big, they’re uncomfortable with change, they have underlying psychological issues that need to be addressed, or they simply aren’t ready.
 
It’s complicated to have the discernment to know how hard to push a person to receive coaching.
 
Here are a few ways we do it at EXCN: If a candidate for coaching is unwilling to let others know that he or she is being coached, doesn’t want to talk about his or her improvement areas with stakeholders in the process, and is unwilling to prepare an action plan, then we would suggest that that person isn’t ready for our kind of coaching.
 
There’s no judgment there; it’s just that they need to start from a different place. Resistance is information and that information can be used properly to help the person with the right kind of support.
 
 

Question:  In all your work with executives, what is the single most important leadership skill a leader must have to be successful?


Alyssa:  The most important criteria for effective leadership is credibility; that is, the leader’s ability to ensure that he or she behaves in a manner so that others will follow him or her.
 
We’ve heard this from gurus like Petre Drucker, Stephen Covey and Kouzes and Posner in their books.
 
The criteria for credibility include things like:
  • maintaining your composure under stress
  • having integrity, not in your own mind, but as perceived by other people
  • being competent in your job as a leader as well as in your roll, whatever your role may be
  • the courage to say what needs to be said to those who need to hear it
  • to do the right thing even when it’s not popular
  • caring for, not coddling, people.
Some of these things are not necessarily skills that can be learned through coaching. For example, if I was asked to coach for integrity, I would have to be very thoughtful before I took the assignment. It may be an underlying character issue or psychological issue, not a coaching opportunity. Certainly we can coach for areas like composure or showing a greater care for people. We have to be very mindful as coaches as to what the objectives are and IF we can help.

In terms of skill, it’s the ability to understand and demonstrate an ongoing commitment to self-improvement as a leader which requires humility, consistently receiving feedback from all stakeholders, asking for help, and understanding your impact on other people.

Question:  Tell me about your most rewarding executive coaching experience? How did you help that person?


Alyssa:  It is a privilege to be in the role of an executive coach. The experiences are all rewarding when the person being coached is willing to step outside their comfort zone and grow as a result of that experience.
 
For example, challenging up to their bosses when they used to not do so in the past, saying what needs to be said to those who need to hear it, making personal time in their lives to be with their families, exercising more, building better relationships with other teammates or peers…the list goes on and on. It is incredibly rewarding to be in a position to be able to help people have more clarity on their blind spots and come up with solutions that used to baffle them.

For those individuals who start the coaching process and then aren’t prepared to do the work required to change, we accept that and we ask to come back when they’re ready. This is all about understanding your impact on other people and creating the environment for other people to be successful—and that starts with leadership.

Question:  How do your executive coaching services differ from those offered by other coaches?


Alyssa:  We have a very rigorous process at EXCN that requires involvement of the coachee’s boss, an open approach to data collection, a written action plan, follow up with all those involved in the interview process, and measurement on the back end. We also focus on aligning the coaching with the organization’s values and strategic intention. Strategic Executive Coaching®

Question:  What is the wrong reason to engage an executive coach?


Alyssa:  Several reasons people would think to engage that are poor reasons:
  • When the boss doesn’t want to tell the direct reports the truth about their performance so they use the coach to deliver the message. In that case, the boss is the one who needs the coaching to deliver tough messages.
  • If they know the person isn’t likely to improve anyway. They really believe the person isn’t going to succeed, but they can’t deal with it now, so they hire a coach instead.
  • If the person has psychological issues beyond coaching, if there’s an assumption of addiction, or a life crisis that is better helped by counseling (e.g., losing a spouse or a child). In the case of a life crisis, coaching, at a minimum, should be supported by counseling as well.
Important is to ensure the objectives of the coaching are clear so the organization brings in the right kind of help aligned with the objectives.

Alyssa focuses on developing executives to ensure their growth is aligned with the Vision, Values, and Strategy of the organization in which they work. She helps executives leverage their strengths while developing new leadership behaviors that support the organization. While working with clients Alyssa strives to exhibit her organization’s values.
 
EXCN specializes in Strategic Executive Coaching®, an approach designed to support the growth of leaders in building and sustaining their organization’s value creation capacity.

Comments

Popular posts from this blog

Book Review: The Elephant In The Room

Diana McLain Smith's new book, The Elephant in the Room , explains how relationships make or break the success of leaders and organizations. It's not a light right.  For those who really want to understand relationships, however, this book, based on Smith's clinical research and a wealth of in-depth observational studies, is both insightful and worth the effort. Smith explains that when people click or clash, we typically chalk it up to chemistry and leave it at that.  But, she knows there are many dynamics within that relationship that need understanding by a leader to create success. In fact, she says it's possible to identify and analyze the seemingly mysterious ingredients that go into the makings of a relationship.  And, given the right tools, it's possible to understand what happens when a relationship forms, and then to actually anticipate what might happen next .  That anticipation is critical, claims Smith. Smith also shows read...

Decision-Making Lessons From History

As seen on Public Television, the book,  Decisions , by   Robert L. Dilenschneider , features vignettes on 23 individuals who made decisions that shaped the world. Each chapter offers practical thinking on how these women and men made decisions. You can use their decision-making skills as guidance at work, in your leadership role, and in your daily life. You’ll learn decision making tips from  Harry Truman ,  Margaret Thatcher ,  Mohammed Ali ,  Rachel Carson ,  Pablo Picasso  and others who made decisions during war and peace, and in fields of science, commerce and invention. Author Dilenschneider suggests takeaways about decision-making from each featured historical figure. Some of my favorite decision-making lessons from history and from the book include these:   Own your decisions . Be responsible for them and for their implications. Do not be reactionary—that is, making decisions to spite others or because of outside pressure—but do be r...

Q&A With Best Selling Author And Expert Storyteller, Paul Smith

Paul Smith Paul Smith's book, Lead with a Story , is one of the top 10 books I recommend every leader should read. In his book, Paul demonstrates how  storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.  Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown. Today, Paul was kind enough to share his thoughts about: that best-selling book how storytelling is growing in the business world his latest book how to use stories during job interviews how Lead with a Story totally changed his carreer 1.  How would you summarize the overall reaction to your Lead with a Story book? Any surprises? Paul :  Everything is a surprise with your first book. Being a new author, you don’t really know what to expect in terms of book sales, marketing effort...

One Minute Mentoring

Fortunately, I've benefited from having great mentors throughout my career. And, I've have the honor and good fortune to be a mentor, both formally and informally, for various individuals the past few decades. Mentoring is powerful. Both being a mentor. And, being mentored. That's why I became an instant fan of the book,  One Minute Mentoring: How to Find and Work With a Mentor -- and Why You'll Benefit from Being One . The book presents a fictional parable about the power of finding, or being, a mentor. In what is about a one- to two-hour read, you'll gain knowledge and easy-to-use tools for  how to find and leverage mentoring relationships . Ken Blanchard You'll also learn why developing effective communication and relationships  across generations  through mentoring can be a tremendous opportunity for companies and individuals alike. Bestselling author,  Ken Blanchard, Ph.D . teamed up with  Claire Diaz-Ortiz  to write  One Mi...

Book Review & Highlights: Leadership Conversations

When I read business books, I turn the corner of every page that has something I really like, want to remember and easily reference in the future. Halfway into the 300-page book,  Leadership Conversations , I had turned the corners of nearly every fifth pages.  So, you can see why I believe this is such a good book.  There is so much to learn from  Leadership Conversations .  It's a must read for today's business leaders.  Leaders who are leading multi-generational workforces.  And, leaders who want the skills to get promoted and move up the corporate ladder. Authors  Alan S. Berson  and  Richard G. Stieglitz  wrote the book because they believe that  a leader's most powerful skill is the ability to hold effective conversations . So, in their book, they detail the  four types of conversations every leader must effectively master .  Conversations that: Buil...

Business And Life Lessons From Entrepreneur Miguel Leal

What I like most about Miguel Leal ’s memoir, aside from its overall compelling and inspiring information, are the business and life lessons he shares.  Those lessons are found throughout his recently released memoir, The House That Cheese Built . The book is a quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.  Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal’s great successes were matched by a variety of ...

Book Review: Conflict 101

Handling conflict is one of the most difficult things a leader has to deal with.  Unfortunately, conflict in the workplace is inevitable.  In fact, research shows that 42 percent of a manager's time is spent addressing conflict .  And, over 65 percent of performance problems are caused by employee conflicts . Managers new in their leadership role typically have had little to no training on how to deal with conflict. Fortunately, in Susan H. Shearouse's new book, Conflict 101 , you can learn: How conflict is created How we respond to conflict How to management conflict more effectively Shearouse explains that even though conflict is inevitable, it can lead to both growth and progress .  "There is little progress that is not preceded by some kind of conflict," says Shearouse. I found particularly helpful in the book the definitions of the following five different types of conflict and then how best to deal with each: Problems to solve Disagreem...

How To Achieve Success Through The Power Of One More

  “You are one more intentional thought and action away from discovering your best life,” explains author of the new book, The Power Of One More , by Ed Mylett – released earlier this summer.  “You can find your best life by doing ‘one more’ than the world expects from you,” he adds.  In his book, he further explains that your individual thoughts and actions you take don’t need to be profound. However, when you compound these small thoughts and actions and stack them up on top of each other, the resulting changes over time are profound.  Mylett reveals strategies chapter by chapter and covers goal setting, habits, emotions, relationships, are more.  Strategies include those on how to: Slow down time and spot new opportunities Use time to your fullest advantage Find deeper purpose in life  Be sure to check out Chapters 15 and 16, which focus on leadership . Within those, Mylett shares his thoughts about leadership:  You are a leader if y...

70 Simple Rules For Sensational Service

Flavio Martins ' book,  Win The Customer , teaches you  70 simple rules for sensational service . "These can be used as a top-down resource in organizations looking to develop or enhance a service culture," explains Martins. "They can also be used as a resource for individuals who want to transform the way service is handled from the ground up, even when lacking the full commitment and support from organization-wide training and change efforts." To deliver sensational customer service, you need to have the  right culture . Martin says that the right culture: Inspires  -- Culture isn't a mission statement; it's a statement of action. Fosters  -- When united in a common goal, people contribute to an environment where everybody willingly comes to work each day and pours their best efforts into doing what they believe will make the greatest difference. Transforms  -- When working toward a higher purpose, the right culture has a real, positive effect...

Twenty-five Of My Favorite Leadership Quotes

All year during 2012, I collected my favorite quotes about leadership from Twitter. When the year ended, I published the list. So, for today's leadership flashback , among the thousands of tweets and retweets on Twitter about leadership during 2012 these 25 were my favorites. A mix of advice from some unknown individuals along with many from leadership book authors and famous leadership experts, and a few from past U.S. presidents and current-day athletes. Great leaders know the power of asking questions. Lead with your heart, not just your head. Learn to let go of fear and embrace the unknown. People are much more impressed by your potential than by your track record. Smart leaders use the power of stories whenever they have important messages to convey. To be effective, leaders have to close the conversational gap with their employees. One of the tests of leadership is the ability to recognize a problem before it becomes an emergency -- Arnold Glasow Managers...