Southwest Airline's Core

I always look forward to my flights on Southwest Airlines. That's because I get to read Gary Kelly's (Chairman, President and CEO) monthly column in the airline's in-flight magazine.

This month, Kelly speaks to Southwest's Core, a core of values and company culture principles that leaders should emulate. Kelly explains:

Southwest is a company of people.
We hire great people who have a passion for serving others.
We give them the freedom to be themselves and to take care of our customers.
We treat our employees like family.
We treat our customers like guests in our home.
Our guiding principle is, above all else, The Golden Rule

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