Southwest Airline's Core

I always look forward to my flights on Southwest Airlines.  That's because I get to read Gary Kelly's (Chairman, President and CEO) monthly column in the airline's in-flight magazine.

This month, Kelly speaks to Southwest's Core, a core of values and company culture principles that leaders should emulate.  Kelly explains:

  • Southwest is a company of people.
  • We hire great people who have a passion for serving others.
  • We give them the freedom to be themselves and to take care of our customers.
  • We treat our employees like family.
  • We treat our customers like guests in our home.
  • Our guiding principle is, above all else, The Golden Rule


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