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Showing posts from November, 2024

How To Build Lasting Customer Relationships Using The Triple Fit Strategy

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth .   The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. A team where buyer and seller can collaborate on decisions around planning, execution, and resources like they were one company.   “Today’s business customers don’t just buy products and services; they buy expectations,” explain Senn and Gandhi. “What the customers want is the commitment of and access to the supplier’s total operation. They want problem-solving and creative thinking to keep their business ahead of competition. They want partners.”   In the book, Senn and Gandhi forge an entirely new path for business that embraces a 360-degree customer-centric approach, and they lay out the Tr

Best New Leadership Book Of 2024

  Each year, after reading dozens of leadership books I select my pick for “best new leadership book” of the year.   For 2024, that book is, Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen (founder and CEO of Vanderbloemen Search Group).   Even though this book came out in late 2023, it is better than any other leadership book I read during 2024, so that is why I choose it. It’s that good. It’s timely, incredibly practical, and immediately usable for any leader wherever they are on their leadership journey. Plus, last month Vanderbloemen released a workbook that is the perfect companion to his book.   Through extensive research of more than 30,000 top leaders and proprietary data, Vanderbloemen has identified the twelve habits that the best of the best leaders have in common. These superstar leaders are the unicorns – highly desirable but that are difficult to find or obtain .   The 12 habits, essential qualities, and leadersh