“The most successful company brands achieve greatness not by claiming superiority, but by boldly positioning against an enemy,” explains Laura Ries , author of the new book, The Strategic Enemy: How To Build And Position A Brand Worth Fighting For . She adds, “Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on being better (better service, better prices, etc.) and using line-extensions rather than on what really matters in the mind―being different than your strategic enemy.” Riess shares that the human mind understands ideas best through contrast. Therefore, when you tell consumers you are different, it begs the question Why? Why are you different, and how does that make your brand better? It is more involving, creates news value, and opens the discussion. “When you communicate that difference by also being visually dis...
Speaking about his book, The Generous Leader , author Joe Davis says, “This book is about the ways in which you can become a generous leader to be part of something bigger than yourself .” He adds that the old model for a leader – a top-down, unilateral, single-focus boss, isn’t effective in today’s workplace. “That old model no longer attracts talent, invites collaboration, or gets the best results from the team. That leader’s time is passed. Today, there is a need for a more human-centered, bighearted, authentic way to lead,” adds Davis. To help you become a generous leader, Davis introduces you to seven essential elements that he believes will develop you into a leader for the future . The seven elements are: Generous Communication : Be real to build deep connections. Be available to connect with the person, and not just the person in their role to make them feel seen. Generous Listening : Be sincerely curious about another’s p...