David Grossman, president and founder of The Grossman Group, published in 2010 a helpful, free eBook titled: Mastering The Art of Messaging. Four years later, it remains a valuable tool for workplace leaders.
Grossman says that perhaps it’s the still tough economy, technology, or that every is just too busy, but whatever the reason, employees are feeling more disconnected than ever from the organizations they work for.
At the same time, leaders continue to struggle with one of their toughest jobs, developing and articulating their overall strategy and priorities, especially during times of change.
Grossman says the result is:
- confused employees
- unhappy workplaces
- stressed bosses
- demanding shareholders
- clear, consistent, and credible messaging that connects to target audiences.
what a strategic messaging plan should encompass (and what it should not include).
- how to identify the right tone and content.
- what media you can use to convey it.
- and other essential elements you need to consider to ensure consistent and effective communication.