Nearly 90 percent of startups will fail without ever reaching a point of positive return on investment. Founders and entrepreneurs are facing unprecedented challenges in pursuit of becoming one of the coveted 10 percent. Who better to turn to for advice than the duo behind the most successful software IPO in history? That is where Denise Persson and Chris Degnan come in, authors of the new book, Make It Snow . During the nearly nine years they worked together at Snowflake, they built one of the longest-running and most effective sales-marketing partnerships from the ground up, unifying two historically divided groups in corporate America. Together, they took Snowflake from struggling startup to a tech powerhouse on par with Google and Amazon. Over the years, Snowflake surged to more than 9,000 employes and $3 billion in annual sales. “Sales and marketing are often neglected in startups, with focus squarely placed on the engineerin...
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