Many a time during my career I've been in situations where someone asks, "What is the difference between a vision and a mission?" Or, "How is an objective different from a goal?" And, lots of times, confusion comes when separating strategies from tactics.
If you've encountered the same situations, use this helpful list of strategic frame of reference elements and definitions in mind:
Vision = What we will be
Mission = Why we exist
Goals = What will get us there
Objectives = Major steps we will take
Strategies = How we will go about achieving our objectives
Tactics = Who will do what, by when
Roles = Ownership of tasks
Relationships = People working toward a common goal
Thanks to author Edward T. Reilly for this good clarification from his new book, AMA Business Boot Camp.
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